Pepsi Ipl

The 2014 Indian Premier League season abbreviated as IPL 7 or Pepsi IPL 2014 was the seventh season of the Indian Premier League, a professional Twenty20 cricket league established by the Board of Control for Cricket in India BCCI in 2007.

The Pepsi IPL 2013 will be played from 3 April 2013 to 26 May 2013. Kolkata Knight Riders, the 2012 winners, will play the first match of the 2013 season on home turf, at the Eden Gardens, Kolkata, against Delhi Daredevils, on 3 April 2013. Nine teams will play each other twice - at home and away, in a total of 72 league matches.

Pepsi signed a deal with DLF Indian Premier League as an official beverage at 12.5 million.Pepsi has an history of being in association with the domestic cricket of India andis also the global sponsor of International Cricket Council ICC . A significant part of the deal is that the eight franchises - Mumbai, Delhi, Kolkata, Bangalore, Chennai, Mohali, Jaipur

Pepsi Co is set to end its title sponsorship of the Indian Premier League IPL, walking out of a five-year contract. File Photo

Since launching in 2009, the IPL has attracted huge audiences with its television-friendly shorter cricket format and showbiz razzmatazz, in turn convincing companies such as PepsiCo and UK-based

The Indian cricket board BCCI is confident they can address the concerns of PepsiCo amid local media reports the global food and beverage giant wants to end its title sponsorship of the scandal

On the rationale behind the bid, Deepika Warrier, vice-president beverage marketing, PepsiCo India, said quotNo scale association with cricket is possible in India without a sizeable IPL presence. IPL has now become the new face of Indian cricket. It combines the best of cricket with entertainment, regional club passion and international glamour. Brand Pepsi is an iconic youth brand and one

Since its inception, the IPL has witnessed a carousel of title sponsors, ranging from DLF, Pepsi, and Vivo, to the current titleholder, Tata. The latest bidding showdown saw the Aditya Birla group leading the charge with a formidable bid of 2500 crores.

PepsiCo India, the title sponsor of the IPL, has effectively terminated its five-year contract with the league, two years ahead of schedule, due to the tournament's negative publicity

Pepsi is set to end their deal as title sponsors of IPL and according to reports, the reason was the IPL spot-fixing scandal bringing the game to disrepute